The importance of promoting.

No matter if you are a sole trader, a private business or a large corporation, you still need to promote your business.  Granted, some businesses have more money than others to spend, but the principal is still the same.


Above is a short promotional film we produced for a networking group based in Inverclyde, Scotland, of which many businesses are members.  It's short, sharp and to the point, and conveys exactly what the group has to offer.  Many of our other business films convey exactly the same message.  Keep the length down and the content interesting.


With videos amounting to over 90% of the worlds internet traffic, your 53 times more likely to be higher ranked on search engines and as such, your brand awareness and business credibility will increase.


With the popularity of social media now playing a large part in how businesses showcase their products and services, videos are more important than ever.  Video marketing is only going to get bigger, stronger, more important and more influential to you and your business, your credibility and your brand.


As human beings, we absorb more information visually than we do by reading.  Therefore, an informative video for your business, will be more effective than print or brochures.


Not only can a well produced video be a cost effective marketing tool, but it can also provide immeasurable benefits to a business, including: Marketing benefits, increased brand visibility, connect with your customers more and showcase/highlight a product or service to name but a few.


With the ways to access information changing, getting your message out there can be tricky.  For example, did you know, you can incorporate videos into your Facebook and Twitter messages...?


It's not rocket science, it's a business tool, which you can easily obtain for your business! 


If you're wanting to increase your brand awareness by utilising business films (to name but a few or our services)...then drop us an email to or keep up to date with everything Magi on our website and social media outlets!       

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Comments: 6
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